FREE COURSE: OVERCOMING THE FIRST HURDLES - START YOUR MINDFUL DRINKING JOURNEY IN JUST 3 DAY======SHOW QUOTES “I actually think non-alc is boring now.”“The UK is the most sophisticated non-alc market in the world!”======SHOW SUMMARY Rish Ravalia is the UK Manager for The Pathfinder. Rish Ravalia doesn’t pull any punches.In this interview, Rish tells me exactly why he thinks the non-alc category is boring and what his brand, The Pathfinder, is doing to change that.We talk about the controversial way some brands are approaching bars and why they are therefore struggling to stock the best drinks, and we discuss the growth of the brand and the category and why now is the right time for them to enter the UK.If you love honest and frank discussion, you’re going to love this episode.======WE CHAT ABOUT2:04 Rish's story10:58 Why non-alc is boring17:02 Growth is coming21:40 Why bars are struggling to stock good n/a drinks26:39 Tasting The Pathfinder32:31 'Destroyer of bad vibes'34:38 Why is now the right time to launch in the UK?40:55 How to get the bar industry enthusiastic about low/no50:25 The BBQ-Q ======TRY THE PATHFINDER*  //  @DRINKTHEPATHFINDER  //  DRINKTHEPATHFINDER.CO.UK ======WE ALSO TALK ABOUT:Emma WykesAll the BitterSeasn*MuriREAL* (10% off with code LOWNODRINKERMAGAZINE)Guinness 0.0*Most recommended drinks by LND guests ====== BEST EPISODE TO CHECK OUT NEXT #52 Is drinking low/no a gateway? with Dionilife (Mash Gang) ===🌱 Reset the way alcohol shows up in your life with the 4 Week Midlife Mindful Drinking Resethttps://www.lownodrinker.com/4weekreset===🧐 Take the quiz and find out what's REALLY driving your midlife drinking habitshttps://www.lownodrinker.com/===💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE https://wisebartender.co.uk/lownodrinkermagazine * ===*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

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