MYM #148 - Challenging the Narrative Around Buyer Personas With Kasa Founder, Roman Pedan

24/09/2021 13 min

Listen "MYM #148 - Challenging the Narrative Around Buyer Personas With Kasa Founder, Roman Pedan"

Episode Synopsis

We sit with Roman Pedan, founder at Kasa to talk about how he and his team are growing a global accommodations brand. Kasa faces the challenge of being a B2C business while having a large B2B component within their business. We get into how Roman and his team handle the balance between the two.https://www.cavesocial.com/roman-pendan/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our New...