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Listen "S1 EP4: Persuasive Messaging for Sustainability "
Episode Synopsis
One of the biggest challenges faced by those who care about sustainability is getting others on board. In this episode, Paul helps launch a local initiative to address climate change, powered by cookies and drawing on expert advice from Profs Cindy McPherson-Frantz and Cassandra Troy on how to create persuasive messages.More info on mindbrainplanet.com
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