What does it take to transition from a high-flying corporate career to a successful entrepreneurial journey, and the grit required to make it happen?   In this episode, Kevin Thompson sits down with Roger Martin, the CEO and co-founder of RockBox Fitness and Beem™ Light Sauna, to delve into the dynamic world of franchising and entrepreneurship. Roger shares his journey from a 25-year corporate career in the pharmaceutical industry to founding two successful franchise brands. He discusses the challenges he faced, the pivotal moments that shaped his path, and the invaluable lessons learned along the way. With a passion for health and wellness, Roger's story is one of resilience, grit, and unwavering commitment to his values and vision.     [00:01 - 06:11] From Corporate to Entrepreneurial Life Importance of aligning career choices with personal values Challenges of leaving a stable corporate job for entrepreneurship The realization that entrepreneurship allows for more control over personal and professional life   [06:12 - 12:38] Founding RockBox Fitness and Beem™ Light Sauna Combining personal passions with business ideas The benefits of franchising as a business model Building a brand that aligns with health and wellness values   [12:39 - 18:20] Lessons from the Early Entrepreneurial Days The physical and mental demands of starting a new business The significance of perseverance and adaptability Learning from mistakes to improve business operations   [18:21 - 25:54] The Value of Relationships in Business The importance of mentorship and learning from others Building and maintaining meaningful professional relationships Recognizing and appreciating the support of family and friends   [25:55 - 32:00] The Continuous Journey and Future Outlook The ongoing challenges and rewards of entrepreneurship Future growth and expansion plans for RockBox Fitness and Beem™ Light Sauna Balancing personal life and business responsibilities     Key Quotes:   "Everything happens for a reason, and sometimes the toughest decisions lead to the most rewarding outcomes." - Roger Martin   "I think life and business, it's an infinite game. It just continues and you can't win an infinite game because it never ends." - Roger Martin   "If you want to win in business, just keep showing up." - Roger Martin       Connect with Roger:   Website: https://www.thrivemorebrands.com LinkedIn: https://www.linkedin.com/in/roger-martin-20      Honoring: Michael Collins       Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

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