FULL SHOW NOTEShttps://podcast.nz365guy.com/79Personal, career and business background Current focus/projects as ISV Thoughts on outsourced vs in-house staff business model, building a business in a remote island and regenerating the Isle of Wight Journey to deciding the position that they’re going to take in the market Thoughts on building what customers want Dealing with struggles that ISVs have no control over Most challenging aspects in the first 3 years of starting an ISV and having a bumpy start Challenges they have had to solve and how the challenges have changed over time in relation to customer base Marketing the benefits of their solution so that it attracted customers from around the world Raising capital and how to go about it when scaling the business Addressing market segmentation Microsoft partnership – what it means, dealing with changes, etc. Software publisher vs ISV Advice to ISVs and how they should engage with Microsoft Using the partner list and engaging with the Partner channel Books The Essential Business Guide to GDPR: A business owner’s perspective to understanding & implementing GDPRThe New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly – Resources Mentioned  MyCRMPartner Network Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoptionSupport the showIf you want to get in touch with me, you can message me here on Linkedin.Thanks for listening 🚀 - Mark Smith

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