FULL SHOW NOTEShttps://podcast.nz365guy.com/73Background and career journey Background and plans of Paritta Group Getting sales and marketing rhythms in place Defining ideal customer profile Most effective ways for people to find your products and services Targeting customers and focusing within a geography Niching in AI (Augmented Intelligence) The toughest thing about starting a new practice and how capital/cash flow affects decision making Finding and attracting the right talent, contractors vs FTEs and US employment laws Measuring progress and success and setting the vision and culture for the company Top recommendations for revenue generation Key advantages to partnering with Microsoft Competing against Salesforce and another Microsoft partner Major wins  The biggest risk taken in business ResourcesCRMUGMicrosoft IgniteMicrosoft Partner NetworkArc’teryx EquipmentMicrosoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoptionSupport the showIf you want to get in touch with me, you can message me here on Linkedin.Thanks for listening 🚀 - Mark Smith

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