Welcome to the MichMash Podcast, I’m your host, Mich Hancock. Every business has a story, so how do you communicate it? In today’s episode, I will be speaking with Jean Storlie. Jean is the President of Storlietelling LLC, a service that designs and facilitates processes to help business teams tackle strategic planning, innovation, and other challenges by working together to crack the code of their problem and help professional audiences to create meaningful stories for business communications. Jean is also an author of several books and a facilitator of innovation. 
Let’s jump right into Jean’s story and learn just how it is that Jean is able to solve a business’s biggest challenges through the art of storytelling. 
Things you will learn in this episode:
[00:01 – 05:34] Opening Segment
I welcome and introduce my guest, Jean StorliePresident of Storlietelling 


Solving business problems by “storlietelling”Crafting stories for businesses 
First -finding and evaluating problems first then work with the team
Collaborate and look for themes and stories within data
Find the what and the why 
Second - testing, developing, and prototyping 
Last - Implementing the solution



[05:35 – 12:42] Using Stories to Solve Problems
Jean talks about how and why she started StorlietellingRegistered dietitian masters in exercise science 
Transitioned into communication 
Hired by General Mills to identify areas of innovation 
Opportunity disguised as loss
Realized a passion for helping people solve problems 


Jean’s education processCertified in Myer Briggs 
CPSI 


Learning lessons from the past 
The movement towards business storytelling 

[12:43 – 24:49] The Story Behind Storlie 
I talk about all the elements that go behind creating a simple commercial and how storytelling applies
How you can reach out to JeanLinks below


The story behind StorlieNorwegian origins 


Stories about the magic of Norway 
Jean’s favorite plant - what and whyAsiatic Lillies 



[24:50 – 31:56] Closing Segment
Jean gives us a story gemWild story ideas 
Potential for stories 
Mining your life for ideas from experience 


Finding the stories that fit Strategic intent 


Jean talks about her bookSee resources below


Final Words 

 
 Resources Mentioned: 
Once Upon an Innovation by Jean Storlie
Myers-Briggs Certification
Creative Problem Solving Institute

Tweetable Quotes:
"Whatever the team is trying to crack the code on, I can come and help them combine analytical rigor, along with stories to spark wild imagination and shed new light and insight on tackling those challenges.” - Jean Storlie
“Facts and data tell us the ‘what,’ Stories tell us the ‘so what.’” - Jean Storlie
 
You can connect with Jean on LinkedIn and Twitter. Visit her website https://storlietelling.com/ to learn more.  
To know more, you can connect with me on LinkedIn, Instagram, Facebook, and Twitter. Also, visit my website https://100thmm.com/ to learn more about getting your free social media marketing consultation! 
I want to know more about you! Email me at [email protected] 
This show is brought to you by https://storlietelling.com/; working with you to make innovative and creative solutions for your business using the unique stories you have to offer. 
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