Snapchat for Business: Highlighting the Human Side of Your Brand

18/04/2019 22 min Temporada 3

Listen "Snapchat for Business: Highlighting the Human Side of Your Brand"

Episode Synopsis

"Should I be on Snapchat?" is one of the most frequent questions I get from small business owners.  
Snapchat provides an opportunity for you to show a side of your business that's more personal – that there are real people in your company, doing real things. The flavor of it is different than the other platforms, though. By its very nature, it's not for hyper-produced content. It's for stuff that is more real or raw. But like anything in business, you want to do it with a strategy behind it. 
In the episode, I highlighted a few examples of people making good use of Snapchat for business: Mark Suster (@msuster), Erica Blair (@theericablair), and Jay Acunzo (@jayacunzo).

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