There are no shortcuts in building a business. At least it’s not worth playing the odds of putting stuff out there and hoping to get lucky. Or looking for tricks to beat the system. Time and time again, I get people who come to me asking for quick hacks and work-arounds. “I need to build an audience – quick. Can you help me?”
The answer is no. Building an audience requires honesty, patience, and a genuine desire to solve problems for others. And those things take time. Yes, a little luck along the way can help. But as I say all the time, "hope is not a marketing plan."

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