Running an ad serves only one purpose – awareness. People can't take the next step with your business if they're not aware of it. There are a number of ways to create awareness, but using an ad as a part of your overall content strategy can give you a chance to accelerate the process a little.
Awareness doesn't guarantee attention, and it certainly doesn't guarantee that someone's going to care about what you do. That's where the principles of content marketing come in – providing real value to real people, over and over again, until they come to trust you enough to do business with you.
Listen to the complete episode for how to do this, including some starter strategies if you're new to Facebook Ads. 
Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

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