Nikhil Kumar (https://linktr.ee/nikhilkumar.official)

Nandini Agrawal (https://www.linkedin.com/in/nandini-agrawal-5381161a4/)

Timestamps:

00:00 - Introduction
05:44 - What is the importance of authenticity in influencer
content and its resonance with audiences?
11:32 - Analysis of successful influencer-brand partnerships
17:34 - Examining effective content formats and strategies
employed by content creators to captivate their followers
20:42 - Exploring how content creators cultivate communities
around their personal brand
28:32 - Showcasing real-world examples of some awesome
content creators & some of their content that we can learn from
38:42 - Q & A: What is your take on para-social
relationships with influencers/content creators?
42:48 - Q & A: Which kind of creators should young
adults follow to grow?
48:46 - Q & A: How do you define stardom or star appeal
in today’s day & age?
52:08 - Q & A: How do we achieve authenticity in brand
collaborations from the POV of a content creator & a marketer?
57:15 - Q & A: What is the balance needed between style
& substance in content?
01:00:50 - Q & A: How can we distribute content
organically to optimize reach?
01:05:46 - Q & A: How does a viewer become a loyal
follower on social media?
01:10:42 - Conclusion

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