This week we speak with https://www.instagram.com/melaniemasarin/ (Mélanie Masarin) who is the founder +CEO of the popular spirits-free apéritif https://drinkghia.com/ (GHIA). It was such a joy to hear her thoughts on building a brand after her experience working for and with brands such as https://www.glossier.com/ (Glossier) and https://www.sweetgreen.com/ (sweetgreen). Mélanie shares her perspective on group care, refining details, creating experience, company culture and why she ultimately decided to create Ghia. If you enjoy all things brand building, art, human connection and experience we think you'll walk away with thoughtful insight from this episode.

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