As an adolescent, Max Siegelman was dead-set on finding a way to work in sports -- like his mother, who has worked at ESPN for 37 years -- when inventing a social media aggregation app called Rouse fresh out of college instead led him into the music industry. At the onset of the pandemic, though, he felt inspired to reconnect with his roots and thought up a way to reinvent the family business: Siegelman Stable (horse racing, but make it fashion. ) By using the network he had built in music, fashion and sports from eight years as a creative and social media consultant, he could not only expand his father’s legacy but continue to provide equine therapy for at-risk youth, veterans, nurses, doctors, or anyone suffering from PTSD, with every piece sold. 

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