In today’s episode, Allan and Lauren talk to Mike Grouchy, CEO of Ottawa-based SaaS company Pagecloud.Mike shares two ways Pagecloud uses data to do business: approach everything with a hypothesis (Ask yourself: Why are we doing this?) and building a culture of discovery. By combining a hypothesis and curiosity with key metrics—this is where the magic happens. When we ask Mike what succeed with data means to him... well, you’ll have to listen in to find out how it relates to flossing your teeth! Metrics mentioned in this episode: Annual Recurring Revenue (ARR): https://www.klipfolio.com/metrics/saas/annual-recurring-revenueMonthly Recurring Revenue (MRR): https://www.klipfolio.com/metrics/saas/monthly-recurring-revenueNet Revenue Retention Rate (NRR): https://www.klipfolio.com/metrics/saas/net-revenue-retention-rateChurn: https://www.klipfolio.com/metrics/saas/logo-churnCustomer Lifetime Value: https://www.klipfolio.com/metrics/saas/customer-lifetime-valueCAC to LTV: https://www.klipfolio.com/metrics/saas/lifetime-value-to-customer-acquisition-cost-ratio-ltvcacTrial to Paid Conversion Rate: https://www.klipfolio.com/metrics/marketing/trial-conversion-rateCustomer Retention Rate: https://www.klipfolio.com/metrics/saas/customer-retention-rateIf you love learning about metrics, you'll love MetricHQ, Klipfolio's online resource for all-things metrics and KPIs: https://www.klipfolio.com/metrics/Subscribe to the Metric Stack newsletter: https://metricstack.substack.com/subscribe 

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