Pricing a product is one of the most difficult and high-stakes part of running a software business. Adam, Mark, and Lennart discuss the latest pricing updates for Muse; the pros and cons of selling through the iOS App Store; concerns with subscription payments for software; and why it’s important to be experimental and iterative with your prices.

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Show notes


Lennart Ziburski
Potsdam, Germany
Ink & Switch essay on the Muse prototype
Desktop Neo
The Cloudfall
Muse pricing
idea maze
psychology of why most prices end in .99
conversion rate
freemium
total cost of ownership
Things
Mars rover software
static linking
Heroku pricing
pricing books: Priceless, Don’t Just Roll the Dice, Pricing on Purpose
pricing for the enterprise
Notion previous pricing / free tier with 1000 blocks
Sublime Text
nagware
We’ve Always Had Freemium, It’s Called Piracy
Muse newsletter where we first asked beta users to weigh in on price

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