Brand is not just a name or a logo—it’s the character of a company and its products. Adam and Mark discuss the memetic and emotive elements of branding; brand as tribal identity; and Muse brand values like thoughtfulness and curiosity.

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Show notes


Brand New
history of the Heinz brand
logomark
Richard Branson / Virgin
Pixar
Nike / the Swoosh / Just Do It
37signals
Tarsnap
Sabaki
the Muse newsletter
The 22 Immutable Laws of Branding
FedEx business biography
memetic
Notion illustrations by Roman Muradov
Cragistlist and brutalist web design
proof of work
typography of Apple, Inc.
packaging design on 99designs
Harley-Davidson
consumerization of IT and Bring Your Own Device
BlackBerry, corporate VPNs
administrative legibility

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