We live in a world of options. There are a seeming infinite number of alternatives available to us, from the type toothpaste or deodorant you use, how you consume countless genres of music and media, to the endlessly increasing number of car models, clothing brands, restaurants and religions, airlines, workouts, paint colours and flavours of ice cream. All these options are intended to improve our lives, putting us in charge of all our choices. But some have suggested that all this choice has left us overwhelmed and paralyzed to know how to decide anything at all. What if we could boil it all down to one simple choice? Could the secret of life really be that simple? And how do we know if we're making the right choice?

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