From Blue-Collar Roots to Exponential Growth: A Sales Playbook with Gabe Lullo

05/12/2025 49 min
From Blue-Collar Roots to Exponential Growth: A Sales Playbook with Gabe Lullo

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Episode Synopsis

In this episode, we sit down with Gabe Lullo - Chief Executive Officer (CEO) of Alleyoop, a premier sales development agency working with industry giants like ZoomInfo, Salesloft, and Adobe. Gabe shares his journey, beginning with a blue-collar upbringing that instilled a deep understanding of “profit versus wages” a lesson he learned at age 11 selling T-shirts. This early realization fueled his transition from a traditional career path to building a future in business development and sales leadership.From being taught the ropes by a successful entrepreneur (his best friend’s dad) to making a major life shift to be home with his newborn daughter, Gabe walks through the pivotal decisions that shaped his trajectory. We dig into how he left companies on such strong terms that he was eventually re-recruited back to Alleyoop as CEO, along with his framework for high-volume, human-centric sales, his philosophy on content as a revenue driver, and his method for training high-grit, high-output sales teams.What to Expect- Profit Over Wages: How early lessons in profit and a strong mentor redirected Gabe from a blue-collar mindset into sales training and business development.- The Professional Exit: His strategy for leaving companies the right way—leading to being re-recruited as CEO and shaping Alleyoop’s “Allup Alumni” culture.- Manager to CEO: How he scaled through finance, operations, and his “train the trainers” philosophy to build repeatable, high-performing teams.- Content That Sells: Why he became the face of the company, how 400+ podcasts built authority, and how content now drives 40% of new business.- The 90-Day System: His 4-step training model and why hiring for grit creates independent, high-output reps.- High-Volume, Human Outreach: Why Alleyoop prioritizes 250–850 calls a day and leans into calls, voice notes, and video as AI floods email and LinkedIn.- Handling the 10 Objections: His go-to responses for the most common objections, including the “email me” deflection and the “bad steak” analogy.The Members Room is a space for founders, creators, and business owners to share their journey—hosted by Alex Thiakos.Guest – Gabe LulloINSTAGRAM: / @gabelullo LINKEDIN: / @Gabe LulloHost – Alex ThiakosINSTAGRAM: /alexthiakosMembers RoomINSTAGRAM: /membersroom TIKTOK: /membersroom

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