ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Crossing the chasm with Michael Eckhardt"
Episode Synopsis
In this week’s episode we talk to Michael Eckhardt who is the Managing Director of the Chasm Institute. His team, including Geoffrey Moore, has contributed to the best-selling strategy book Crossing the Chasm which has sold over 3 million copies as well as the book Zone to Win which is aimed to guide established enterprises. Michael shares his views on the challenges for startups and larger enterprises, the adoption curve, pains, and segmentation.
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