Welcome back to the next episode in our new series Ethical Edibles! This series will see me sit down with leaders in brands from around the world who have strong ethical beliefs underpinning their companies. Over the next several months, you'll hear about how food can be so much more than sustenance.On this episode, I sit down with Phil Graves, CEO of Meati. We discuss the revolutionary protein made from mushroom roots. Meati aims to provide a sustainable and delicious alternative to traditional meat with the use of a mushroom root protein which is a complete protein free from saturated fat and cholesterol. Meati's growth has been rapid, expanding from 6 supermarket locations to 7,000 in just over a year.In addition to that, we talk about the balancing of ethical missions and profit in business, the problems this industry has had, and the company's goal to make mushroom root protein accessible to people of all income levels globally.https://meati.com Hosted on Acast. See acast.com/privacy for more information.

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