After a short hiatus, we’re back under the influence—and diving deep. In this episode, Susan and Jake unpack the latest shifts in TikTok Shop, how searchability is changing the game on social media, and the evolving world of social commerce. Susan gets real about the tension between giving clients gold-tier advice and actually applying it to her own brand and music. Plus, Jake shares a sneak peek into new projects he’s launching behind the scenes. If you’re in the creator economy, social strategy, or just trying to keep up—this one’s got gems.

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