ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Marketing and Self Publishing: A Dialogue for Authors"
Episode Synopsis
In this conversation, David Wolf and Joel Pitney explore the evolving landscape of publishing, focusing on the differences between traditional and self-publishing. Joel shares his journey into the publishing world, the challenges authors face in both publishing routes, and the importance of marketing and building an author platform. They discuss common mistakes authors make, the barriers to entry in book distribution, and the need for authenticity in marketing efforts.
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