The Globe and Mail has executed a significant rebrand and expansion of its "Life and Style" division, a strategic investment initiated in early 2023 to meet surging audience demand for lifestyle content. Driven by research indicating a strong appetite for this coverage—particularly among Gen Z and millennials as an antidote to news fatigue—the relaunch aims to create a premium, curated environment for wellness and modern luxury. The strategy combines enhanced editorial, a refined multi-platform user experience, and sophisticated audience insights to create high-impact opportunities for advertisers.Initial results from a partial implementation (October to June) are strong, showing a 98% increase in traffic and a 61% audience growth. The full digital relaunch is now live, complemented by the print debut of Style Magazine, a luxury-focused redesign of Style Advisor. The core of the initiative involves a substantial newsroom investment, including the addition of over 10 new journalists, and a "360 redesign" that tailors content delivery to the distinct strengths of its app, web, and print platforms. For advertisers, this creates a seamless, clutter-free environment promising deeper engagement and access to an influential audience actively seeking trusted recommendations.

Ver todos los episodios