Listen "DOOH Considation, Broadsign Acquires Place Exchange"
Episode Synopsis
The industry has been experiencing a whirlwind of agency acquisitions and mergers, as Digital Out-Of-Home (DOOH) continues to be a part of media plans, we are entering the next phase - consolidation. Today, Broadsign announced it had acquired Place Exchange.This merger sees two rivals in the DOOH SSP market come together under one roof.
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