Mastering Podcast Growth | Chris Hutchins, All the Hacks

30/01/2024 1h 3min Episodio 9
Mastering Podcast Growth | Chris Hutchins, All the Hacks

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Episode Synopsis

Chris Hutchins joins Erik Torenberg as he explores the intricacies of building and growing a successful podcast. Learn about crucial factors of optimization, tracking growth, choosing platforms, monetization practices including subscription models and content-brand alignments, and more.We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.—RECOMMENDED PODCAST:🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.Apple: https://podcasts.apple.com/podcast/id1696419056Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs--LINKS:All The Hacks: https://www.allthehacks.com/—X / Twitter:@hutchins (Chris)@eriktorenberg (Erik)TIMESTAMPS:(00:00) Episode Preview(01:27) Chris's Journey to Podcasting(02:26) The Challenges of Content Creation(04:18) The Power of Podcasting(05:00) The Importance of Creating Content for the Platform(06:32) The Struggles of Social Media Content Creators(09:57) The Future of All The Hacks(11:39) The Importance of Good Content(14:18) The Power of Cross Promotion(20:35) The Importance of Analytics in Podcasting(28:30) The Reality of Podcast Monetization(32:49) Exploring the Idea of Full-Time Creators(33:36) Building a Podcast Network: Challenges and Opportunities(35:03) The Impact of Audience Demographics on Advertising(36:23) The Pros and Cons of Niche Podcast Networks(39:54) Investing in Podcasters(45:21) The Journey of Building a Successful Podcast(47:46) Exploring the Idea of Subscription-Based Podcasts(53:25) The Future of Podcast EcosystemSPONSOR:Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

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