In today’s episode, Erik Torenberg sits down with Hunter Hammonds, CEO of Assembly, a venture studio for creator-led businesses, to discuss the evolution of co-founders, the potential of creator-led B2B businesses, Hunter's strategies behind building multiple agencies, and more.Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.coWe're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.—LINKS:Late Checkout: https://www.latecheckout.studio/—RECOMMENDED PODCASTS:Moment of Zen: https://link.chtbl.com/mozUpstream: https://link.chtbl.com/UpstreamTurpentine VC: https://link.chtbl.com/TurpentineVC🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.Apple: https://podcasts.apple.com/podcast/id1696419056Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs—TIMESTAMPS:(00:00) Episode Preview(02:14) The start of Assembly(04:59) Strategy behind building multiple agencies(07:15) Future categories and expansion plans(10:57) Why creators partner with assembly(14:21) Structure and growth of Assembly(19:15) Division of labor in a hold co-model(25:04) The future of Assembly and vertical integration(30:13) Potential of B2B creator-led businesses(33:03) Future of the creator-led hold co-model(38:55) Shared services of Assembly(44:12) Building businesses with creators(45:11) Rapid growth and artificial limitations(47:35) The importance of iteration—X / Twitter:Hunter Hammonds: @_hunterhammondsErik's Twitter: @eriktorenbergMedia Empires: @mediaempirespodTurpentine @turpentinemediaSPONSOR:Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

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