John Yedinak, co-founder and president of Aging Media, joins Erik Torenberg to talk about his journey from the mortgage industry to building a powerful media company focused on the senior care sector. They explore the strategies for building a profitable media company in the B2B sector, the creator economy, and how traditional trade shows are being reimagined to engage audiences more effectively.--RECOMMENDED PODCAST:🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.Apple: https://podcasts.apple.com/podcast/id1696419056Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs—SPONSORS: BEEHIIVMedia Empires is brought to you by Beehiiv. Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝 to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.  —Recommended Podcast: Company BreakdownsEach episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,SpotifyApple—LINKS:Aging Media Network: http://www.agingmedia.comSubscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/—X / TWITTER:@eriktorenberg (Erik)@jryedinak (John)—TIMESTAMPS:(00:00) Intro(00:52) John’s journey from Mortgage Industry to Media Mogul(05:17) Strategies for Growth and Diversification(10:04) Building Vertical Media from Scratch(14:46) Sponsor: Beehiiv(15:56) Team Composition and Investment in Building a Media Empire(18:21) Evolution of Business Media(29:37) Investment and Growth Strategies in the Creator Space(34:41) Data Collection and Monetization(42:24) Leveraging Creator Partnerships for Event Success(46:56) Potential of Paid Communities in Niche Markets(51:10) Podcasting Insights and the Future of Media(54:52) Wrap—This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].

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