In this episode, Zaynab and Yassin explore a cutting-edge approach to promoting vaccine confidence through the metaverse. The research paper they discuss envisions a virtual world where interactive training, expert-led discussions, and gamified incentives can educate users about vaccines, particularly targeting vaccine hesitancy. With immersive experiences like “digital twins” and virtual support groups, the metaverse offers a unique platform to build trust and foster public health collaboration. The hosts break down the pros and cons, including accessibility challenges, cybersecurity, and ethical considerations. How can the metaverse shape the future of healthcare education and public health campaigns? Tune in to find out.Link to the publication: https://journals.sagepub.com/doi/full/10.1177/20552076231171477

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