Halal know-how

14/02/2020 19 min

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Episode Synopsis

In Canada, halal-observant consumers are one of that country’s fastest growing market segments. In this episode of the MEAT+POULTRY Podcast, Salima Jivraj, client services director at Nourish Food Marketing and founder of Halal Foodie, provides insights into understanding halal consumers and strategies food companies should undertake to gain their trust.