In this episode, Verde Farms CEO Brad Johnson outlines the challenges and processes aimed at maintaining innovations and safety standards for the company’s line of 100% grass-fed and organic beef products. The Mass.-based processor is focused on keeping the lines of communications open with its retail and restaurant customers in addition to conducting its own research on consumer trends. Verde Farms, he notes, is focused on trying to keep ahead of what shoppers are looking for when it comes to grass-fed and organic meat products. 

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