Measurement Talks

Measurement Talks

Por: Measurement Talks
Measurement Talks is a series on using measurement tactics to profitably grow your consumer brand by Bryan Cano and Rishabh Jain.

There is no more difficult and important topic than measurement. We will cover things both based on hard facts of how various platforms work, and opinions of how you can use them best in your business. Every episode is guaranteed to offer you actions you can take in your business.

Bryan was the Director of Efficacy at Kargo where he led media strategy and measurement to deliver desired outcomes for Fortune500 retail and eCommerce brands. Now, he leads marketing f
24 episodios disponibles

Latest episodes of the podcast Measurement Talks

SaaS Pricing and Enterprise Value 22/05/2024
Unlocking Enterprise Value: Insights on SaaS Pricing and Vendor Partnerships 14/05/2024
Unconventional Data Analysis: Exploring Google Trends 13/05/2024
Brand Collabs and Purchase Consideration Cycles 18/04/2024
Amazon Incrementality: Deep Dive Into How To Run Incremental Amazon Ads 11/04/2024
Channel Diversity: How To Think About New Channels Past Meta 09/04/2024
Retail Strategy and Measurement in a Post-Cookie World 19/03/2024
What To Do When In Platform Attribution Isn’t Enough 12/03/2024
Building a Brand Most: Strategies to Stand Out in the Age of Knockoffs 05/03/2024
Ep 15: Black Friday, Cyber Monday: Record-breaking Numbers and Market Growth 28/12/2023
Ep 14: Black Friday Anticipation in DTC 22/12/2023
Ep 13: Which works: Shopify audiences 2.0 or new ad account? 10/09/2023
Ep 12: What Meta earnings is teaching us about CPM and is ASC holding up? 26/08/2023
Ep 11: Meta’s push for MMM with data API 12/07/2023
E10: Meta's Marketing Science Team Let Go: What Does it Mean for Measurement? 22/06/2023
Ep 9: Facebook Marketing Summit and Apple's New Privacy Features 16/06/2023
Ep 8: FB shops is on a tear - it’s a measurement signal machine 31/05/2023
Ep 7: Exploring the Impact of Facebook's Offline Conversion Measurement Tool 24/05/2023
Ep 6: How does incrementality differ from an A/B test and how to use each? 11/05/2023
Ep 5: How do I design incrementality studies if I’m just a small brand, but want to grow thoughtfully? 11/05/2023
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