ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Is your MMM lying to you? Michael Kaminsky talks validation."
Episode Synopsis
Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling. Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or not at all). ▶️ Watch this episode on YouTube Links from the show: Recast Michael on Twitter Michael on LinkedIn
More episodes of the podcast Measure Up
Where is Google Headed with Measurement?
11/06/2025
Live from MeasureCamp New York!
24/04/2025
Is Google's Meridian a Game Changer for MMM?
05/03/2025
In God we trust