Ep. 002 Ian Simons & Jack Dempsey Southerland III, Facebook eCommerce

10/11/2020 49 min Temporada 1 Episodio 2
Ep. 002 Ian Simons & Jack Dempsey Southerland III, Facebook eCommerce

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Episode Synopsis

In this episode, Ian Simons, Head of Industry for eCommerce at Facebook, and Jack Dempsey Southerland III, Manager of Client Measurement for eCommerce at Facebook discuss what advertisers – from the most sophisticated to those just getting started – need to know about value-based marketing and discovery commerce. Stay tuned for more information on Facebook’s value playbook debuting in the upcoming weeks!