Design can do more than communicate—it can captivate, transport, and transform. In this episode of Matters of Experience, Abigail Honor and Brenda Cowan sit down with Shirin Frangoul-Brückner, founding partner of the globally acclaimed design studio Atelier Brückner.Shirin shares her journey from architecture to experience design, the philosophy of “form follows content,” and how immersive exhibitions—from the Titanic artifacts to ancient Ephesus—use emotion, interactivity, and sensory design to create lasting impact. She also opens up about leadership, guiding clients through vision and complexity, and how her firm is integrating AI to serve creativity—not replace it.This conversation offers inspiration for designers, museum professionals, and anyone passionate about creating experiences that move people.

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