An un unscripted monologue on adaptability. It's a bit on the long side — one take, no editing! — so if you'd like to jump to a specific section you can:  
1:00 - The current adaptability crisis 
3:45 - Why adaptability matters   
6:38 - Cash is reality 
8:30 - How much cash do you need? 
10:25 - Cash and employee experience  
11:50 - The virtue of frugality 14:00 - Price optimization and sacrificing volume 
15:20 - Cutting costs to build cash reserves 
17:45 - Free cash flow - what it is and why it matters 
21:10 - Working capital and freeing up cash 
24:30 - Cost structures and their link to adaptability 
29:00 - Do you have the right cost structure?  
30:50 - Don’t trust people with high fixed costs! 
33:40 - Capacity management and slack in the system  
37:00 - The relationship between growth and complexity  
42:00 - Never let the past look more appealing than the future 
44:00 - Reframe challenges as opportunities 
45:00 - Get started on the next thing earlier than you think

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