Follow my WordPress newsletter https://thewpminute.com/subscribeIn this episode, Matt Medeiros continues the impromptu Season 6 with his interview with Tom McFarlin. Tom is a developer and business owner in the WordPress community but is not solely dependent on WordPress. He balances his consulting and development business along with teaching and blogging with a focus on  Object Oriented Programming (OOP) encouraging people to write good code.

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Matt Report - A WordPress podcast for digital business owners

How Tom McFarlin manages a product & services business



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00:55:46





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Download file | Play in new window | Duration: 00:55:46
What you will learn from this Episode:

Tom has a  membership area with Digital courses on his site TomMcfarlin.com. (1:10)
Pressware has been growing over the past 7 years and provides consulting, custom plugin and development functionality. (2:43)
Tom’s blog has moved into a combination of free posts along with paid content for members. (2:28)

Marketing your product:

The marketing strategy is not just a focus this year for the membership site launch. (3:39)
Building strong content will take time and people can sign up as needed or when they recognize the value. (8:02)
Blogging with great content with authority takes a lot of work. (8:52)
The current blog is established and is being published with a set schedule. (9:42)
Word of mouth and posting to Twitter have been the best marketing strategy so far. (13:34)
The blog material is being updated with interesting and new material that is being discovered by new developers. (15:59)
Tom’s blog is very genuine reflecting his personality. (19:48)
Networking at events is a great way to meet the authentic blogger or WordPress owner. (21:40)
It is difficult to build an audience using YouTube because the videos come off as being instructional or tutorials on a software product. (23:37...

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