Today, I’m joined by Hani Soubra, a former BBC MENA director, university lecturer, a published author, and business consultant. Together, we explore a critical question: Why do companies die, and how can some outlast market shifts, leadership changes, and even their own founders? The statistics are staggering: the average lifespan of an S&P 500 company has dropped from 61 years in 1958 to just 18 years today. As for startups, 90% fail within their first decade. So how do you build a company that lasts?Hani shared his PhD research framework called  "Think Legacy". It’s a true blueprint for future-proofing your business through innovation, stakeholder-centric leadership, and cultural resilience. Whether you’re a startup or an enterprise, this conversation will help you take the first step toward leaving a legacy that outlives you.______Follow our Mastervision® Podcast on YouTubeSubscribe on platforms to get new episodes early: YouTube Music Apple Podcasts Spotify

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