In this episode of "Masters of Risk," host Stewart Webster engages in a compelling conversation with Dr. Jonathan Stringfield from Microsoft, who shares his expertise on the dynamic intersection of gaming and advertising. The discussion highlights the evolution of in-game advertising, the diverse demographics of gamers, and the implications of privacy regulations in an increasingly data-driven landscape. With approximately 3.2 billion gamers worldwide, the conversation emphasizes the unique opportunity for brands to connect with highly engaged audiences through immersive gaming experiences. Dr. Stringfield also explores the challenges posed by supply chain disruptions and the potential of emerging technologies like generative AI and cloud gaming. Ultimately, the episode underscores the cultural significance of gaming as a mainstream entertainment medium and its transformative impact on advertising strategies.  More S&P Global Content:  Masters of Risk | Season 3 Ep. 2: AI or Not: How Do We know What is Real or Not Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, by Jonathan Stringfield, PhD Tariffs in Transition: The Impacts of Trade on Credit Markets - Part 1 Balancing Risks and Rewards in the EU-US Tariff Landscape - Part 2 Navigating Global and Asia-Pacific Economic Prospects Amid U.S. Policy Changes and Tariffs – Part 3 Credits:  Producer and Editor: Alisha Rappaport Host: Stewart Webster Guest: Jonathan Stringfield

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