How do you turn a reward program into a culture-building tool? In this episode of Masters of Comms, Rochelle Oakley, Internal Comms, Culture & Engagement Partner at Beazley, shares how her team successfully rolled out a shared incentive plan, boosting participation, recognition, and trust across a global workforce.From tailoring communications for different cultural contexts to ensuring leadership buy-in and meaningful non-monetary rewards, Rochelle gives us all her tips and tricks.Whether you're building a culture of recognition or launching a new incentive program, this episode is packed with real-life tactics and global insights you can use right away.Rochelle advised us to read "Successful Employee Communication: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication" by Sue Dewhurst & Liam Fitzpatrick.

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