From Radio Sales to Charterhouse: The Story of Theresa Ayoade - Masterminds Podcast EP13

15/10/2025 2h 2min Episodio 13
From Radio Sales to Charterhouse: The Story of Theresa Ayoade - Masterminds Podcast EP13

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Episode Synopsis

What does it take to build an empire, not just an event company, but a creative institution that shapes a nation?In this episode of the Masterminds Podcast, Richie Mensah sits with Theresa Ayoade, CEO and Co-Founder of Charterhouse Productions, the powerhouse behind the Ghana Music Awards, Miss Malaika, and countless other landmark productions.Theresa shares how she moved from radio sales to building a company that defined Ghana’s creative industry. It’s a story of vision, systems, and resilience, proving that success is built, not given.In this episode, you’ll learn:How Theresa Ayoade started from radio sales and built CharterhouseThe birth and evolution of the Ghana Music AwardsLessons on scaling, leadership, and legacyWhat it takes to build a creative empire that lasts decadesThe truth about Ghana’s entertainment ecosystemHow women can lead with excellence in male-dominated spacesSupport the show

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