Build brand love that survives disruption and blend emotional connection with strategic foresight... so customers choose you in a blink and stay for life.Award-winning brand strategist Jean-Pierre Lacroix joins host Lisa Urbanski to unpack the Think Blink manifesto—how to create deep, lasting emotional brand connections—then layer in scenario planning, AI, and behavioral science to future-proof CX.From Amazon & Apple’s “test-and-learn” culture to Sears’ cautionary tale, you’ll get a practical roadmap to win now and stay relevant next.You’ll learn how to:Trigger instant affinity with story, symbols, and sensory cues (the “blink factor”).Measure emotion and reduce friction across the journey (before churn starts).Design belonging with community experiences that outlast transactions.Use foresight & scenarios to spot signals, separate trends from fads, and adapt fast.Apply behavioral science (choice architecture, “good-better-best”) to drive decisions.Leverage AI thoughtfully (sentiment, avatars) without losing the human.Explore JP’s work and the ThinkBlink manifesto:• Website: https://www.sld.com• LinkedIn: https://www.linkedin.com/in/jeanpierrelacroix/• Book: ThinkBlink Manifesto (Amazon Kindle): https://www.amazon.com/s?k=ThinkBlink+Manifesto+Jean-Pierre+Lacroix

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