S2-E07 - You Can't Do a Don't

01/03/2025 1h 12min
S2-E07 - You Can't Do a Don't

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Episode Synopsis

In Episode 7 of Mastering Sustainability, we welcome Margarita Quihuis, a behavioral psychologist and Executive Director of the Peace Innovation Lab at Stanford University. Throughout a fascinating hour, Margarita dissects the psychology behind how we react to the world around us, how your favorite brands motivate you to make unconscious decisions, and the best way to prompt action. Margarita's Links:WTF Is Behavioral Design Margarita's Linkedin & MediumRory Sutherland's LinkedinSubscribe to The Behavioral Scientist NewsletterBooks: Robert Chaldini's InfluenceBuy BJ Fogg's Tiny Habits