Coming up with a game concept is hard, but creating that game from scratch and seeing it through all the way to global launch is incredibly difficult. Annelie Biernat (Game Director at Wooga)has done exactly that. She and her team have taken their game "Switchcraft" all the way to the global launch finish line, and she sits down with Tom to share the wealth of knowledge she has gained from doing it.Here are your cheat codes:- 0:20 How long have they been working on “Switchcraft”- 1:41 How did Annelie Biernat get into the video game industry? - 4:50 Coming up with a game concept and making it to global launch. - 9:40 Designing a game for a specific audience. - 13:39 The soft launch process - 19:51 How to properly identify and address the problems with your game. - 28:07 Eliciting emotions from your players. - 30:06 Team size for building “Switchcraft” - 33:43 What is “Switchcraft”? - 45:55 Why should you launch a Match 3 game? - 47:52 Biggest challenges they faced making “Switchcraft”- 52:50 Player Feedback - 59:58 The importance of diversity in your game. - 1:05:01 How to keep more playing around longer

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