Why You Should Implement a Direct to Consumer Strategy and How You Can Help Patients with Zach Champeau

Mastering Medical Device
26/09/2023 59 min
Why You Should Implement a Direct to Consumer Strategy and How You Can Help Patients with Zach Champeau

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Episode Synopsis

Send us a textZach Champeau is Sr. Director of Operations at Saleytics, an inside sales organization that has a program focused on DTC strategy. In this episode he shares the objectives companies have with DTC, where DTC activities have the most influence, types of programs that can help with lead generation, the main reasons why patients who need care drop out before receiving it, and how to measure the success of your program.Links from this episode:Zach Champeau LinkedIn https://www.linkedin.com/in/zach-champeau-50441264/Saleytics  https://www.salelytics.com/Support the showConnect with Mastering Medical Device: Website: https://www.masteringmedicaldevice.com LinkedIn: https://www.linkedin.com/company/mastering-medical-device Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe Patrick Kothe Twitter: https://twitter.com/patrickkothe Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support Thanks for listening!

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