Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is sitting down with John Roman, the CEO of BattlBox, a subscription-based brand known for its outdoor adventure gear. John shares the story of how BattlBox started in 2015 and how the brand stands out with a focus on content and community, making it more than just a typical direct-to-consumer business.In this episode, John talks about how their commitment to creating valuable content and building a strong community has been the backbone of their success. He explains how BattlBox leaned into organic content to fuel their growth, including a Netflix original series and a massive presence on social media. You'll also hear about the challenges they faced during and after COVID, including a dip after being acquired and how they managed to bounce back stronger than before by going back to their roots.John shares some great tips on how content creation and community engagement can really push a brand forward, even if the results don’t come overnight. He also touches on BattlBox's subscription model, the role of influencers, and why they continue to focus on building relationships with their customers through different touchpoints, including a mobile app.It’s a great conversation full of useful takeaways for anyone looking to build their brand, engage their audience, and create a strong community. Stay tuned!Website: https://www.vimmi.netEmail us: [email protected] website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: John Roman, CEO at BattlBox and Co-Host of ASOM LinkedIn: https://www.linkedin.com/in/john-roman/BattlBox: https://global.battlbox.com/?redirectFrom=usa-store

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