Ron Tite is a globally recognized speaker, entrepreneur, and creative strategist who helps brands and leaders communicate with authenticity and impact. As the founder and Chief Creative Officer of Church+State, Ron has advised some of the world’s most respected organizations at the intersection of commerce and creativity.In this episode, we explore key insights from his latest book, The Purpose of Purpose—a follow-up to the bestselling Think. Do. Say. We discuss why companies often get purpose wrong, how to reconnect purpose to profit, and what authenticity really means in leadership today.In this episode:Why shouting your values isn’t enough if they aren’t tied to how you make moneyHow mid-level leaders can apply “Think. Do. Say.” to differentiate themselvesWhat comedy taught Ron about business growth, creativity, and personal reinventionLessons from the Savannah Bananas, Blue Man Group, and the corporate graveyard of inauthentic brandingThe difference between adapting in a downturn… and accelerating through the curveWhether you lead a global brand or your own career, this conversation will help you reframe purpose as a lever for meaningful, measurable growth.Order Ron's book The Purpose of Purpose Now: https://amzn.to/4lBSqd8https://rontite.com/https://churchstate.co/

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