Linh Peters has held senior marketing leadership roles at some of the world’s most recognizable brands, including Starbucks, Walgreens, Calvin Klein, and Target. In this episode, she shares what it takes to lead brand transformation at scale, how to build customer-centric teams, and why short tenures and fractional roles are reshaping the CMO landscape. We also explore her work as an executive coach, the challenges of translating strategy across industries, and what today’s marketing leaders need to succeed in an ever-evolving landscape.https://www.linkedin.com/in/linh-peters/

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