Who should own the digital customer experience in B2B?

29/03/2024 20 min Episodio 26
Who should own the digital customer experience in B2B?

Listen "Who should own the digital customer experience in B2B?"

Episode Synopsis

This week, Andy & Brian talk about:

- Home Depot's $18 billion purchase of roofing distributor SRS Distribution, and how that will impact Home Depot's strategy moving forward.
- Who should own customer experience? Master B2B recently held an executive roundtable in Atlanta and asked this question and the answers were all over the map.  The guys discuss where they think customer experience should live in an organization, and why that matters.