ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What is happening with B2B eCommerce budgets in 2025?"
Episode Synopsis
In our first Friday 15 of the new year, we talk about everyone's favorite beginning-of-the-year topic: budgeting!
Specifically, how do you work with your CFO to get the budget you need. The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world. Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.
Specifically, how do you work with your CFO to get the budget you need. The CFO's job isn't to tell you "no" - their job is (in part) to manage how cash is spent. As a digital executive, your job starts with understanding how your CFO thinks about the world. Andy & Brian share ideas about how to build better rapport with your CFO so you can grow your side of the business.
More episodes of the podcast Master B2B Friday 15
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19/12/2025
Is Google Winning or Losing the AI Race?
12/12/2025
Our 2026 B2B eCommerce Predictions
05/12/2025
The final answer to Amazon 1p vs 3p
21/11/2025
The Newest Tool Making It Easier to Select the Right eCommerce Platform for Your Business
17/10/2025
Getting Your Company's AI Strategy "Unstuck"
10/10/2025
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