Part 2: Is Generative Engine Optimization (GEO) Taking Over SEO

20/06/2025 23 min Episodio 86
Part 2: Is Generative Engine Optimization (GEO) Taking Over SEO

Listen "Part 2: Is Generative Engine Optimization (GEO) Taking Over SEO"

Episode Synopsis

In B2B eCommerce practitioners are all asking the same question: how do I get my products to show up in search results when people are searching on an AI tool like ChatGPT or Perplexity?
The answer, it seems, is to create authority around your listings, and in this podcast Andy Hoar and Brian Beck discuss exactly how to do that.